News & Press

Promoting Digital Transformation in Taiwan's MICE Industry

2024/11/15

Introduction

The International Trade Administration (TITA) of the Ministry of Economic Affairs (MOEA) actively promotes the digital transformation of Taiwan's MICE industry by leveraging innovative technologies such as artificial intelligence (AI), the Internet of Things (IoT), and advanced display systems.


Tailored Digital Solutions

These technologies are applied to develop tailored digital solutions that address the specific needs of the MICE industry, enhancing operational resilience and achieving the dual objectives of digitalization and sustainable development.


Taiwan MICE Technology Guidelines

TITA has carefully curated 13 digital solutions and compiled them into the “Taiwan MICE Technology Guidelines.” This comprehensive guide addresses a wide range of requirements, including event preparation, operational support, reception services, and on-site attendee experiences.


Functionality and Benefits

The guidelines provide detailed information about the functionality, application scenarios, benefits, and cost analyses of each solution, enabling venue operators, event organizers, and exhibitors to adopt MICE technologies with ease.


Enhancing Event Efficiency

By utilizing these innovative digital technologies, the MICE industry can adapt swiftly to market changes, enhance event efficiency, and elevate attendee experiences.


Conclusion

By embracing these cutting-edge digital solutions, Taiwan's MICE industry is poised to remain resilient and competitive. This not only ensures that events are run smoothly and effectively but also enhances the overall experience for attendees. The integration of advanced technologies positions Taiwan's MICE industry as a leader on the global stage, ready to seize new business opportunities and drive sustainable growth in an ever-evolving market.

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  • Taiwan MICE Technology Guidelines.pdf
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