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Taiwan’s business events industry once again celebrates another gold award on the world stage. MEET TAIWAN, a program organized by Taiwan International Trade Administration (TITA) of the Ministry of Economic Affairs and implemented by Taiwan External Trade Development Council (TAITRA), has continued its successful promotion of Taiwan’s business events industry to achieve international acclaim. At the 2024 Stella Awards, hosted by the renowned international business events media M&C Asia, Taiwan was awarded the title of Best Conference and Exhibition Destination in Asia. This accolade underscores Taiwan’s outstanding reputation and performance in the business events sector throughout the region.
TITA plays a key role in developing Taiwan’s robust business events infrastructure. This includes the construction and operation of major venues such as the Taipei International Convention Center, Taipei World Trade Center, Nangang Exhibition Center, International Convention Center Tainan (ICC Tainan), and Kaohsiung Exhibition Center. With the anticipated opening of Messe Taoyuan at the end of October, Taiwan will have a comprehensive network of unique business events cities from north to south, providing both domestic and international event organizers with a diverse range of professional options and further enhancing Taiwan's business events capabilities.
The business events industry is closely linked to a variety of sectors—and TITA has strategically developed venues to meet specific industry needs. For example, in Kaohsiung, a hub for the fastener industry, TITA hosts the Fastener Taiwan trade show, a major industry international event, in the Kaohsiung Exhibition Center, contributing to continuous growth in scale of the exhibition. This year, the 23rd World Orchid Conference and Exhibition, often referred to as the "Olympics of the Orchid World", was held in Tainan, a key orchid production area, in conjunction with the 20th Taiwan International Orchid Show. This event, supported by top-notch facilities at ICC Tainan, marked the first time these two major global orchid events were held simultaneously, showcasing the significant role of business events venues in boosting Taiwan’s international visibility and competitiveness.
Not only does TITA focus on business opportunities and commercial exchanges, it also actively promotes Taiwan’s diverse characteristics on the global stage. Taiwan aims to offer international business visitors exceptional business events experiences, while also showcasing Michelin star-rated cuisine, rich culture, and advanced medical and wellness services. This approach enhances Taiwan’s international image and encourages spending among international business travelers.
The Stella Awards is organized by M&C Asia, a media entity with over 20,000 readers from the global MICE industry under the renowned Northstar Meetings Group. With over 50 years of experience in the exhibition domain, the group’s annual awards are determined through reader voting. From 2021 to 2023, MEET TAIWAN was honored three times as the Best Convention & Visitor Bureau in Asia. This recognition reflects TITA’s long-term efforts and international acknowledgment of Taiwan’s business events industry. The award ceremony took place on September 4 at the Sands Resort Macau.
The Best Conference and Exhibition Destination in Asia accolade underscores Taiwan’s growing influence and success in the global business events sector. As Taiwan continues to advance its offerings and strengthen its international reputation, it remains committed to delivering outstanding experiences for global event organizers and attendees.