The UFI Marketing Award is organized by UFI to promote the development of the global exhibition industry, share marketing knowledge, and promote outstanding cases. The application is open to all companies from the exhibition industry (organisers, venues, service providers, associations), whether they are UFI members or not. Application to UFI Awards is free of charge.

The theme of this year’s UFI Marketing Awards is: “Data-Driven Revenue – The Secret Ingredient for Venues and Event Organizers”. The finalists and winners will be promoted on www.ufi.org and will gain significant press coverage in major international tradeshow publications, including UFI Info. In addition, the

winner will receive one complimentary registration to join the UFI Global Congress 2024, where they will present their winning entry.

The deadline for application is March 13, 2024.

Participants must submit 4 pages (maximum) of entry information in English, including company name, background introduction, general objectives, detailed description, results achieved, and conclusion, etc. The application should be submitted directly to marketingaward@ufi.org.

For more information, please refer to: www.ufi.org/award/the-2024-ufi-marketing-award/ , or contact UFI: Anna Lawrence, Liaison of the UFI Working Group (anna@ufi.org).